Privacy Policy

1. Introduction

At 30 Plants, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application.

2. Information We Collect

2.1 Information You Provide

• Account information (email address, username, profile details)
• Photos of your meals that you upload to the App
• Manual food entries and dietary preferences
• Feedback and communications with our support team

Note: By uploading meal photos or providing dietary preferences, you give consent for this information to be processed for AI analysis and personalized insights. You can withdraw this consent at any time by deleting your account in your app settings.

2.2 Information Automatically Collected

• Device information (device type, operating system, unique device identifiers)
• Usage data (app features used, time spent in app, interaction patterns)
• Technical data (IP address, browser type, app version)
• Approximate location data (for meal timing and context)

3. How We Use Your Information

We use your personal information for the following purposes, under the lawful bases set out by UK GDPR:

• To provide and maintain the App's functionality – necessary for the performance of our contract with you.
• To process your photos using AI to identify plant types – we only do this with your consent, as photos may contain dietary or health-related information (special category data).
• To generate personalized analytics and insights – based on our legitimate interests in improving the App and your user experience.
• To improve AI algorithms and App performance – based on our legitimate interests in developing and enhancing the App.
• To send important updates (such as service changes or policy updates) – based on our contract with you or your consent.
• To provide customer support – necessary for the performance of our contract with you.
• To ensure the security of the App – based on our legitimate interests in protecting the App and our users.

4. AI Processing and Photo Analysis

When you upload photos of your meals, we use Artificial Intelligence (AI) technology to analyze the images and identify plant types. Processing may occur on our servers or through trusted third-party AI services. We implement appropriate security measures to protect your photos during this process.

5. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: Trusted third-party services that help operate the App (e.g., AI processing, cloud storage, analytics).
• Legal Requirements: When required by law or to protect our rights and safety.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.
• Consent: With your explicit consent for specific purposes.

6. Data Security

We implement industry-standard security measures to protect your information, including encryption, secure data transmission, and access controls. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your information for as long as necessary to provide the App's services and fulfill the purposes outlined in this Privacy Policy. You can delete your account and associated data at any time through the App settings.

8. Payments and Subscriptions

All payments and subscriptions are processed securely through the Apple App Store (for iOS users) or the Google Play Store (for Android users). We do not collect or store your payment card details – this is handled directly by Apple or Google in accordance with their own privacy and security policies.

9. Your Rights and Choices

You have the right to:

• Access and review your personal information
• Correct or update your information
• Delete your account and associated data
• Opt out of certain communications & restrict how we use your data
• Request your data in a portable format
• Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

How to exercise your rights: Contact thirtyplants@outlook.com. We will respond within 1 month.

10. Children's Privacy

The App is not intended for children under 13 years of age. We do not knowingly collect personal information from children under this age. In some EU countries the age of digital consent may be higher; in those cases, parental consent will be required.

11. International Data Transfers

Some of our trusted service providers are based outside the UK and EU (for example, in the United States). These providers include widely used platforms that most apps rely on, such as cloud hosting and analytics tools. Where this happens, we rely on the legal safeguards those providers put in place – for example, Standard Contractual Clauses (SCCs) or equivalent protections – to make sure your data stays secure and protected to UK/EU standards.

12. Cookies / Tracking

In the future, we may use cookies or similar technologies for analytics and app performance. If we implement this, you will be able to manage or opt out of non-essential tracking in your app settings.

13. Third-Party Services

The App may contain links to third-party websites or services. This Privacy Policy does not apply to those third-party services, and we encourage you to review their privacy policies.

14. Updates to this Privacy Policy

By creating an account, we process your personal data as described in this Privacy Policy. We may update this Policy from time to time. We will post the new Privacy Policy in the App and update the "Last updated" date. We will notify you of significant updates and encourage you to review this document regularly. Your continued use of the App after such changes constitutes acceptance of the updated Privacy Policy.

15. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, you can contact the app developer by emailing: